Put a surprise in the mail and watch the response pour in! Email marketing has made the process of reaching out to your customers easier and more exciting! You enjoy increased sales and profits; decreased expenses; build customer loyalty and rapport; establish credibility; minimize returns; close sales; improve customer service; save printing and distribution costs and more!
You can overcome the limitations of conventional advertising methods by targeting your specific market, testing your sales copy, tracking responses, controlling the exact timing and improve your sales process.
Email is so versatile you can use anything from simple text to HTML & rich media (Voice and Video Emails). Content can be one-size-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or event based intervals.
If you are confused by the complexities of email and all the gobbledygook, we recommend "Email for Newbies from the Newbie Club". This picture-driven ebook explains all about email accounts, clients, web-based email, headers, virus killers, Pop3's, aliases and all that stuff.
Get your subscribers hooked with an interesting bit of information - an Ezine (electronic magazine), Tip of the Week, Newsletter, Tutorial or Letter format. Hotlinks from your email to your website sales copy, special offers, discounts etc., will validate that you are a 'real' person or company, with legitimate offers.
Email is a fantastic and the most revolutionary advance ever made in communications. Used wisely, it can't be beaten. Used badly, it's just rubbish flying around the Internet.
Badly designed email marketing can have dire consequences. For instance, to ensure your email messages reach your customers, you need to conform to current spam filters (e.g. use of words and format) and other obstacles which prevent delivery.
Carefully planned, well designed email communications can significantly increase your customer base, sales and profits. Email marketing offers huge benefits:-
A simple follow-up email to your customers, subscribers, and leads, can increase your profits by 30% (or more)
Personalized emails can increase your response rates by 60%
You can set your business on automatic pilot, by using automatic responders, and be anywhere in the world
You can track and monitor online responses to your email in real-time
Offline businesses can benefit from email marketing and increase profits by up to 30%, even without a website. For example:
Local stores can offer weekly coupons by email, to keep customers coming back; car repair shops can offer discounts for tyres and servicing when business is slack; a local hairdresser can offer discounts for 'quiet' days, or special offers on colourings, haircuts, or manicures. The possibilities are endless, and setting time limits on offers encourages the customers to focus and take action.
Having a website is the best option, but even without one, you can start email marketing as part of your internet marketing strategy by collecting your visitor's email addresses.
First, you need a database to store customer details, and an automatic responder to send out regular communications. There are many ready-made sales letters and templates available on the internet. If you are confident that the content is right for your business and know how to use the appropriate tools, you can set up a campaign yourself.
Or you can take the easy way out and let us do it all for you!
We offer a complete range of services in design, presentations, content and direct email copywriting, advertising, article and ezine creation, research and ad placement, automatic responder email sequences, personalization scripts, database, ezine list server hosting, and everything you need to run a successful email marketing campaign. Our prices are very competitive, and all you need to do is ask for a Free Quotation and tell us what you want to achieve.
On this page, you will find information and advice to help you, plus outlines of the email marketing and related services we offer, including:
Types of Email Communication
Build a Legitimate List using Direct Opt-in Email
If you already have an existing mailing list
Offering 'bait' to increase your mailing list
Newsletters/Ezines
Personalized Email Marketing
Content and Direct Response Copywriting
Email Style, Design and Presentation
Multimedia Presentations
Automate your Email Marketing
Targeting your Customers
Email Marketing Campaigns
Sequential Designer Emails for Automatic Responders
Understanding the Rules and Technology
Types of Email Communication
Email direct marketing can be any type of communication which best suits your purpose and business needs. 'Event Marketing' is when you have a single purpose like say a time-limited 'buy now' offer or an 'alert' service where emails are distributed only when something new occurs:
New Product Announcement
Special Promotion
Invitation
Customer Letter
Sale Announcement
Special Event Announcement
Special Occasion Announcement
The other type is building a long term relationship through regular communication (leading to eventual sales) like:
Newsletter or Ezine including articles
Tip of the Week
Tutorials
Mini series products
Combining both is ideal for an email marketing campaign (see below)
Direct Opt-in Email
Reach out to your customers with attractive promotional emails sent to a Legitimate List using Direct Opt-in Email. This helps achieve credibility and lifetime value customers. This simply means that if someone opts to join your email list whilst on the web, you confirm that this is the case (using automatic responders) before you send out your communication.
Already have an email mailing list?
You will earn far bigger profits by making them repeat customers by focusing on products in their area of interest. Develop an attractive email marketing campaign and watch the spectacular results. But first, are you using a double opt-in process? If not, we can tell you how to safeguarding your customers and your company reputation.
We can Design and Set Up your double opt-in Autoresponder Sequence:
Just ask for a Free Quotation and tell us what you want
Offering a 'bait' to increase your mailing list
Tempt your prospects with an attractive 'bait' to get them to join your list by offering free information as an online newsletter, tip of the week, report or ebook. This helps build a growing list of prospective customers interested in what you offer and turn these casual visitors into long term business customers.
We can help you with articles, ezines, ebooks, or anything you want to offer in exchange for email addresses.
Just ask for a Free Quotation and tell us what you want to achieve
Newsletters (Ezines)
Watch the conversion rates soar when you launch your ezine! Ezines are online magazines containing articles and other interesting content. Subscribers have chosen to receive them, by joining a mailing list, so they are highly qualified leads.
Just ask for a free quotation and tell us what you want
Personalized Email Marketing
Believe it or not, you can increase the response rate to each mailing by over 60% simply by personalizing your email! Use demographic, behavioural, or any other data to make your customers feel special and feel that you are interested in them. A simple "Thank You" email once someone has purchased something from you, can be the start of such a relationship, and give you the opportunity to keep in touch.
For those who don't want to receive email, you can add a Website Personalization Script to your database, so that return visitors are welcomed by name, thanked for coming back to visit the site, and directed to their preferences or updates since their last visit. Keeping these potential customers coming back will eventually lead to sales.
Ensure your visitors return with a Website Personalization Script
Content and Direct Response Copywriting
Content is the king of conversions! To achieve sales and a return on investment, the content of your email marketing communication is the most important.
We offer customized 'designer' email content that won't be bounced by ISP spam filters and safely reach your customers. Our Direct Email Copywriting provides email content, format and style for sequential (automatic responder) email campaigns.
Content can be in whatever format you wish; design with multimedia, HTML or Plain Text, use your Website Home Page, or whatever you want.
Just ask for a free quotation and tell us what you want
Email Style, Design and Presentation
With the increase in spam or unsolicited email and viruses, Plain Text is your best bet to ensure emails reach your customers. However, since HTML gets better results, offer the choice of email in HTML or Plain Text.
Add a dash of excitement with HTML Emailer Design to boost your image
Multimedia Presentations
Get yourself heard by your customers, talk to them from your website or email communication; reproduce your website homepage as an email, add banners and interactive graphics, or anything you want. In short, get a trendier image! For example, a site selling pop music CDs could embed their newest clip into an email, to tempt their customers to the site to purchase the CD on offer.
Our HTML and Flash Emailer Design Services, along with any of our Multimedia and Content Services, will impress your customers and encourage them to look forward to receiving your emails.
On this website, you can experience a virtual tour, product demo and TV commercial, listen to a talking email or music and see what can be done with flash and animation to liven up your presentations.
Just link up to our Multimedia Presentations page and enjoy!
Automate your Email Marketing
Enjoy life to the fullest as your email marketing runs on autopilot with autoresponders and watch the sales shoot up! The system once set up effortlessly follows up sales and leads, manages your mailing lists, and builds repeat customers. Building customer relationships, establishing credibility, and increasing your profits will be automatic.
You save time, save money, and you can run your business from anywhere in the world.
Ask for a Free Quotation and tell us what you want to automate
Targeting your Customers
Hit the bull's eye by targeting your customers! This generates more sales. Use a database driven website to collect specific data on each customer. Select 'groups' of customers, perhaps by age, gender, location, or all three, and design a targeted email campaign for them.
Your data should record who has already purchased a particular product so the emails they receive from you move them on in the sales process towards their next purchase.
You can test the response to a new product (or your sales copy) before you launch it, by sending one message to half of your list, and another message to the other half of your list.
Importantly, you can track who opens your emails, and monitor your response rates for conversion statistics.
Ask for a Free Quotation, tell us what you want and we will send you information on our Database Development Services
Email Marketing Campaigns
Let Email Marketing Campaigns work their magic with your customers. These are unlike one-off ads but are a sequence of individual email messages delivered at intervals and with an overall objective in mind.
A customer might take a buying decision instantaneously or stretch out over a long period of time, but it's a process, not an event and helps build lifetime relationships with your customers.
Our Email Marketing Campaigns Service takes you from building your email list, defining objectives, managing a campaign through to testing, tracking and conversion.
Ask for a Free Quotation and tell us what you want to achieve
Sequential Designer Emails for Automatic Responders
The Success of your online business depends on building relationships with your customers. Experienced internet marketers reveal that it can take up to seven communications to persuade your subscribers to buy your products and services.
Build their confidence and trust in you by giving them valuable information that you are the right choice for them. At the same time, the emails should drive the action that you want them to take.
There are many pitfalls to avoid, words that cannot be used, and getting those emails through to your subscribers can be a nightmare. Your emails must conform to current spam filters and any known obstacles that could prevent your message being delivered to your customers.
Ask for a Free Quotation and telll us your requirements for Sequential Designer Emails for Automatic Responders
Understanding the Rules and Technology
Email technology has its unique set of rules that you must be aware of to get your mailings and messages to your subscribers. Besides following certain writing rules, there are many other issues to be handled or your messages could fall prey to marauding viruses, unwittingly hurt or generally mess things up thereby wasting your efforts.
Taking the 'Gobbledegook' out of Email
Confused by the complexities of email, email accounts, clients, web based, headers, virus killers, subject lines, Pop 3's, aliases and all the other 'techie' speak?
Then the picture-driven 'Email for Newbies' from the Newbie Club, will solve your frustrations immediately. Available here, this ebook translates the "techie" stuff and teaches how to write professional and courteous emails.
Taking the Easy Way!
Alternatively, take the easy way and let us do it all for you. Just ask for a free quotation (no obligation) and we'll advise you on the best email marketing solution to meet your business needs.
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Direct Email Copywriting |
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Direct email makes use of Direct Response Copywriting which is sales oriented writing designed to get a response from the reader e.g. either an order; download; enquiry or request for further information. A client brief from you with details and background information required helps us understand your needs; the copywriting begins. Our talented writers ensure the right writing style for email; as it is different than print media. Our direct response copywriting services will present your company; products or services in the most effective way. |
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HTML Emailer Design |
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This is the email equivalent of a postcard mailshot. The main benefit of your product/service is the powerful headline which is followed by a short introductory text to get the recipient to click through to a website |
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Free Quotation
Now
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Flash Emailer Design |
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This is the multi-media equivalent of a postcard mailshot. The main benefit of your product/service is the powerful headline, then followed by a short multimedia presentation to get the recipient to click through to a website |
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Free Quotation
Now
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Website Personalization Script |
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Site Personalization Script: Provide a more personal experience for your site users by identifying and welcoming return visitors with a specific message. An example is a message that welcomes them by name and thanks them for coming back to visit the site. The script can even direct the user to a preferred area of interest on the site or up dates since their last visit. The script requires the user to register on their first visit; then just tracks their visits and preferences when they return through the use of a cookie. |
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We can do it for you
Our complete range of services in design, presentations, direct email copywriting, advertisement, article and ezine creation, research and ad placement, automatic responder email sequences, personalization scripts and database offer everything you need for email marketing.
Get the best solution to make your business a big success. We research your target market and create an email marketing campaign that will achieve the best results for you.
Whatever you want, no matter how complex, our experienced offshore development teams can create a solution to meet your requirements. With prices starting at a few hundred pounds, the return on investment could be recovered within a matter of weeks - or even days.
For further information, tell us what you want on our free quotation form, and we'll get right back to you.
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