Content is all the information to show what your website is about, including such elements as design, navigation, text, graphics, and style. It is all the information that makes up your website, such as single text, articles, news, ebooks, images, audio files, videos, links, buttons etc.
To satisfy the expectations of your website visitors, the content must match their search criteria, and provide relevant, quality information. Effective content is engaging, useful, informative, educational, professional and entertaining. Give your visitors what they want, and they are more likely to convert to valued customers.
Your information needs to stand out from the crowd; you need to get your message across in a unique and compelling way
Visitors who view your website as a useful resource will return on a regular basis, which should result in a purchase or other action you want to achieve. Such visitors then become a member of your community and are your best prospects for building long term relationships.
Suggestions for interesting content, and building your community, can be found in our article: The Proposition: Content and Community
Dull, stagnant content can bore website visitors and reduce the chances of anyone continuing through into the website, so your text will need editing into sales marketing copy (copywriting) if you want to achieve sales and a return on investment.
Your website visitors expect to find relevant content to match their search engine queries and help them to achieve their goals. If you provide high value content, with well written, professional quality messages using Direct Response copywriting techniques, you can establish a high value brand, and keep your visitors coming. Learn more about Copywriting. But first, the content development.
Content Development Services
Many companies have capable staff but the process of developing content can be very laborious and time consuming. Generally, all existing company resources are involved in growing the business, and there is no time to oversee, write, and revise all the content that goes into their website.
We can provide experienced content writers who can create informative, interesting articles and website copy, as well as experienced and talented copywriters well versed in direct response marketing copy.
We can also provide you with search engine optimized pages to get your website a high ranking on the search engines. If you opt for this service, we will build your content based on selected key phrases that will help your ranking, along with a linking campaign which helps increase your website's popularity.
We now offer 4 fixed price complete search engine optimization and marketing packages to suit your budget, where everything is done for you, and you get guaranteed multiple top 15 positions
Our Content Development Service includes research, creation and management, as explained below:-
Content Research
Our expertly researched articles cover topics everyone is interested in, so you will always have the right content at the right time. We provide a turnkey solution for implementing informative and useful content into any business type.
Content Creation
Our team can develop your ideas into effective website content for you. Often, site content needs to be created from scratch. Our team creates useful, royalty-free content covering a broad range of subjects.
Content Management
Many clients have their website content produced in other formats, but cannot dedicate the necessary resources to organizing, collecting and collating the material. This is typically the most difficult part of producing a website, and the biggest challenge in meeting a tight timeline. Our analysts can assist you in the whole process of content management and act as a critical catalyst for website development.
Content Development Package
Content development is the writing of the text matter for your website e.g. web copywriting. We provide a professional content development service involving four steps - Research; Content Writing; Content Editing and Content Management.
Technical Content Development
Most content development for your website falls into the categories of marketing and brochure style copywriting. However, certain types of copy, such as help files or downloadable manuals, may require a different form of communication through our experienced team of technical writers. This form of writing generally involves simplifying communication on complex and technical subjects in a way that non-technical readers can easily follow and understand.
Content management facilities for Clients
If we have designed your website
If we have designed your website and you are hosted on our servers, we have developed a solution which allows the owners of the information to rapidly update their own website information whether it's prices, pictures, news, documents or policies. Using a WYSIWYG (what you see is what you get) within the control panel, clients can add, edit and delete content using easy point and click. Or if you prefer, we can do it for you:
Text Supplied on Disk or email
If we have designed your website, and you supply your content on disk or via email, we will transfer this to web pages at no charge.
Typed from Printed Material
If you are only able to provide your website content in printed format such as marketing materials; brochures; leaflets or even typed sheets of paper; then we will need to charge a small data entry fee for retyping the content and converting to electronic format.
Text Editing
Editing is included as standard in any existing project where we have to enter text content.
Images Supplied in Digital Format
If we are designing your website, and you want to use your own images, there is no charge when they are supplied on disc, uploaded to a web server or sent as an email attachment.
Images to be scanned from Photos
Where the image can only be supplied as a photo, leaflet, brochure and other printed material, we will need to scan the image to convert it to the appropriate format for the web, for which there will be a small charge.
Images to be sourced from Image Libraries
We can source and produce fresh images for you. Our excellent rapport and close relationship with photo libraries and image banks helps us obtain images you require at very cost effective rates. When you work with us, you get an extensive stock of images.
Content Development and Design Services for Emails
Message types for email campaigns, can be buy-now, brand-building, or a mix of both. A poorly written email will destroy your credibility.
Creating well written and professional quality messages in your emails requires content and copywriting skills, which address your prospect's emotional needs and communicate how the product or service will improve their quality of life or make them feel better. WIIFM (What's in it for me) benefits are more effective in driving action.
To achieve sales and a return on investment, the content of your email marketing communications is most important. Whatever style, design and presentation you choose, you will need experienced and talented content writers and copywriters well versed in direct response marketing techniques. We offer content development and design services for:
Ezine (Newsletter) Promotion
Email Marketing
Email Campaigns
Sequential Designer Emails
Simply ask for a FREE Quotation tell us what you want, and we'll get right back to you.
More Content Development and Design Services
Content needs to communicate effectively in language that avoids jargon, does not require insider knowledge and is understood easily. Everything you do, whether online or off-line, should contain good content. We can design and write the content for:
Ebook Publishing
Advertising Campaigns
Press Releases and Publicity
Affiliate programs
Multimedia Presentations
Articles
Simply ask for a FREE Quotation tell us what you want, and we'll get right back to you.
Add some 'Sizzle' with Cutting Edge Multimedia Productions
Once you have your content and copywriting just right, why not add something extra special using streaming video, streaming audio messages, flash presentations, music backgrounds, or anything to give your website that extra appeal? Perhaps an instructional video showing how easy it is to use your product? Or a great animation clip to convey a message? Or simply a personal voice message welcoming your website visitors? Just take a look at what we can do for you with our Multimedia Services.
We can Do it All for You
If you are unsure about what you want, or would like a service normally available only to clients for whom we have designed a website, don't hesitate to ask. We offer total flexibility with our services, and whatever you want, no matter how complex, our experienced offshore development teams can provide a solution to meet your requirements.
For further information, ask for a FREE quotation and we'll get right back to you.
