Banner advertising is a great way to grab attention on the web making it one of the dominant forms of advertising online! Well designed interactive banners can get high click-through rates, and increase traffic to your website. Besides, they increase your search engine rankings due to link popularity; and traffic through the actual link sites.
A banner ad displays an attractive image with a powerful sales message that has links leading to your site. The standard 468x60 banner ad size is accepted by most.
If you have an ezine, affiliate program, ebook, ad-swapping arrangement or other method of advertising, banner ads can be used as alternatives to text advertisements. The use of banners will depend on image you want to convey and the criteria at the site. You either pay for every visitor to your website, or for every time a banner is shown elsewhere. Alternatively, some sites offer a fixed, monthly price.
Understanding Some Banner-Related terms
These are just a few of the terms used for banner advertising:
CPM - Cost per 1000 impressions. You pay a fixed sum for displaying your banner to 1000 visitors. Payment is based on impressions, not clicks.
CPC - Cost per Click (or PPC - Pay Per Click) means you pay only for the visitors who actually click on your banner.
Click through - means a click on a link (banner) that drives the visitor to another site.
Click through rate - is the number of people who click on the ad divided by times ad is displayed, represented in percentages. Example: 1000 people click on an ad that has been displayed 100,000 times: 1000/100,000 x 100= 1%.
Good banner design and placement can fetch you good results
Banner Ad Design
It's surprising how much variety our bespoke Banner design can offer; from simple text banners to rich media interactive forms.
Standard Banner Ad Design
Add a splash of creativity for your animated or static gif banner with our standard banner design for:
Branding: exposure and recall
Drop down menu: encourage visitors to crawl your website
Pay per Click: pre-qualify viewers to click on the banner
HTML Banner Ad Design
This offers an interactive element that helps increase response compared to purely graphical banners. This could be a dropdown menu with links to different pages, or incorporating a subscribe form to build your opt-in mailing list.
Rich Media Banner Ad Design
Fantasy and technology meet with Rich media banners which use Flash or Java to really create impact and attract the attention of viewers. They can include full multimedia effects including video, audio, and animation or even games.
Rich media banners are the most fun to concept, design, and execute in online ad campaigns. They tend to pull significantly higher response rates and create unique brand experiences. Used in conjunction with other ad units, rich media can create high-impact advertising.
There are only a few advertising networks that support rich media banners, so they are more expensive than other types of network. The response rate to a good rich media banner can be considerable and worth the expense.
Banner Design, Placement and Exchange Services
As well as banner design, we offer other banner advertising services, as below:-
Design and Banner Exchange Program
We design an interactive animated banner, using variety of techniques proven to significantly increase click-through rates. We then submit the banner on a carefully researched banner exchange program, reaching 60% of internet users, plus more specialized programs targeted to a particular region or industry.
Guaranteed Banner Programs
We can also offer guaranteed banner programs where you pay only for visitors who click through to your site. This is a similar service to arranging links but with a banner instead.
We use top pay-per-click banner networks who will charge a fee per click depending on the number of clicks purchased.
For more information on these services, simply contact us and tell us what you want to achieve, or ask for a free quotation
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Standard Banner Ad Design |
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Standard Banner Ad Design. Our standard banner design service involved the creative development of an animated or static gif banner. Our experienced designers will create a well-designed banner that not only looks good but also achieves the desired effect of getting people to click on it. We can create three main categories of standard banners. (1) Attractive branding type banners where exposure and recall is more important than click thru's. (2) Fake html banners; which look like part of the page and encourage click by looking like a drop down menu or link. (3) Pay per click banners where the aim is to only get those people who a really serious to click the banner and are therefore designed to pre-qualify the viewers who actually click on the banner. Whatever your requirements we have the experience to create a banner to fit your needs. |
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HTML Banner Ad Design |
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HTML Banner Ad Design. Our HTML banner design service involves creating a banner that includes some sort of form element. For instance a dropdown menu directing the user to different pages depending on their interests or even incorporating a subscribe form where the user enters their name and email address to receive a free report or some other incentive. This is a highly effective use of a banner and when displayed on a pay per click network that supports html banners - the results are highly targeted prospects who have supplied their email address for a very low cost per click. |
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Rich Media Banner Ad Design |
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Rich Media Banner Ad Design: Rich media Banners take off from where html banners finish. They contain rich media technology such as flash or java to really create impact. They can include full multimedia effects including video; audio and animation or even games. The interactive nature can allow them to actually fully expand to include a full form or scrollable information. This isn't possible in any other way. The expanded area could give a full micro site product demonstration and finish with a form for the user to complete for further information. This is really the cutting edge of banner design. The only drawback is that only few advertising networks support rich media banners and they are more expensive. However, the response rate to a good rich media banner can be considerable. |
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Whatever you want, no matter how complex, our experienced offshore development teams can create a solution to meet your requirements. With prices starting at a few hundred pounds, the return on investment could be recovered within a matter of weeks - or even days.
For further information, ask for a free quotation
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