Let us add a little bit of spice to your advertising campaigns and make them sizzle! Watch your products/services move up in popularity and your sales jump sky-high.
A great advertising campaign touches a chord and lingers in the mind long after, and must be effective enough to convert into sales. It can be created with a judicious mix of banners, search engine links, site sponsorship, advertorials and directory placement.
Good advertising design follows the AIDA formula, which stands for Attention, Interest, Desire, and Action, and this is where direct mail copywriting comes in. Using the right words for your target market is crucial; your headline must capture attention within 3 seconds; your offer must be compelling; and your reader should want to follow through and take the action you want.
People buy because they want to, not because they have to. Remember, your prospective customer is sitting back and asking, "What's in it for me?" If you're careful to answer that question with a powerful offer and reasons to do what you want them to do, you are on your way to advertising success. which results in increased sales and profits.
The following is a list of services we offer using various methods and techniques which can be used for advertising purposes:-
Direct Response Copywriting
Search Engine and Directory Promotion
Reciprocal Links Campaign
Banner Advertising
Press Releases and Publicity
Use Paid Listings on Search Engines
Direct Opt-In Email
Email Marketing Campaigns
Ezines (Newsletters) Promotion
Affiliate Recruitment Campaign
Advertise in Ebooks
Multimedia Presentations
You can also advertise in other ways, such as:-
Advertise in Forums
Use Classified Ads
Advertise Offline
Use Surround Session Advertising
On Business Portal Websites
Seek Sponsorship
With B2B and Trade Associations
Direct Response Copywriting
Good copy stirs emotions and feelings enough for visitors to respond and buy, as buying decisions tend to be made from the heart - logic is only used to justify a desire to buy.
Whether you use banners, classified ads, ezines, ebooks, search engine advertising, multimedia presentations, or whatever suits you best, you will need good copy in the right style, format and content for your sales material - words that will powerfully convey your message and your company's image.
Contact us for more about our Content and Copywriting Services
Search Engine and Directory Promotion
This is the biggest traffic puller to your site and the most complicated too! And can mean the difference between success and failure of your online business.
Internet search engines generate about 90% of website traffic, with search engines and directories like Yahoo, Google, MSN, and AOL, in the top ten. The top 20 websites listed under a popular search term can pull in over 1000 visitors per day from search engines.
Achieving a high ranking (in the top 10 or 20 websites) involves many techniques which our team is adept at.
Contact us for more about our Search Engine and Directory Services
Reciprocal Links Campaign
Reciprocal links are a valuable means of promotion since every major search engine uses link analysis as part of their ranking algorithms to determine the relevance of websites for particular topics or search terms.
Increasing the number of quality, relevant sites with high traffic which link to your website can greatly improve your search engine rankings, and dramatically increase traffic to your website.
Our reciprocal linking service aims to get your website 75 targeted inbound links and guarantees to get you at least 50. This is incredible value for money in view of the exhaustive and time consuming work involved.
Contact us for more about our Linking Campaign Services
Banner Advertising
Banner ads are one of the cheapest, most effective and dominant forms of advertising online and are generally accepted in the standard 468x60 banner ad size.
Well designed interactive banners can get high click-through rates, and increase traffic to your website and your search engine rankings due to link popularity and the actual link sites
If you have an ezine, affiliate program, ebook, ad-swapping arrangement or other method of advertising, Banner Advertising can be used as alternatives to text advertisements.
Read more about Banner Advertising
Press Releases and Publicity
Keeping your company in the media's eye is a way of quickly building credibility and popularity absolutely Free! This exposure creates a positive image of your company and improves sales.
You could also create Articles with informative content with links to your website making it a If your article is topical, well-written, and offered to the media, who knows where this could lead in terms of free advertising and publicity?
Contact us for more about our Press Release and Publicity Services
Use Paid Listings on Search Engines
Want to get to the top in a hurry? Try Pay per click search engines, Pay for Placement or Pay for ranking search engines and attract cheap, targeted traffic to your website in a matter of few days.
Bid for top ranking positions under keywords of your choice. The higher the price you pay, the higher the ranking on the search engine results listing. All you need to do to be ranked in the number one spot is outbid the other sites.
There are over 500 pay per click search engines. The best and most popular pay per click search engines is Overture. You can bid for rankings and also choose the description and title you want. You can control your bids at all times and adjust them, based on the quality of your results.
Contact us for more about our Keyword Research and PPC Services
Direct Opt-In Email
Build a database of promising prospects by using good copy with attractive direct opt-in email that persuades your customers to sign up for your mailing list by submitting their names and email addresses.
A double confirmation process (double opt-in) validates that an email list is truly permission-based contact, and qualifies your list as a legitimate, non-spam means of business communication and email marketing.
You can now communicate with them using newsletters and mailers which help in building long term relationships and marketing your products/services.
Contact us for more about our Direct Opt-in Email Services
Email Marketing Campaigns
Imagine making 30% more on your profits simply by including email marketing campaigns! Save time, money, and advertising costs while building customer relationships and subscriber lists. Track and monitor online responses in real-time!
You can even set your campaign on automatic pilot by using automatic responders, and be anywhere in the world. Works for both online and offline businesses!
Learn more about our Email Marketing Services
Ezines (Newsletters) Promotion
Out of sight is out of mind. Ensure that your website remains alive and fresh in the minds of your customers using Ezines or email newsletters. This cheap and powerful marketing tool helps promote your affiliate program, new products or services.
You can advertise your website or submit articles in other Ezines, with a link to your site or allow other business owners to place advertisements in your own ezine.
Contact us for more about our Ezine Promotion Services
Affiliate Recruitment Campaign
Maximize your sales with the minimum effort and money with Affiliate Programs. You can recruit a small team of powerful affiliates who generate a lot of sales for your website and you only pay commissions. Our powerful Affiliate Recruitment Campaign aims to recruit 75 affiliate sites and guarantees to get you at least 50. Alternately get your program noticed by advertising on Affiliate Directories where prospective affiliates looking for opportunities search.
Contact us for more about our Affiliate Recruitment Campaign and Affiliate Program Set-up Services
Advertise in Ebooks
Ebook are a simple way to make a big impact. Create a free ebook which includes links to your website, landing pages or other action you want the reader to take (special discounts, join your affiliate program, etc). Sell them or give them away free from your website or through any advertising campaign.
The subject must be interesting enough to the target that they download it. Submit your ebook to some ebook directories and increase exposure - the more the better.
See how our Ebook Publishing services can help your advertising effort
Multimedia Presentations
Multimedia is cutting edge advertising combining sound, video and text to communicate entertainingly and powerfully. It's only limited by your imagination, anything is possible using multimedia.
You can use the same images (e.g. three digital photographs) for multiple uses such as printed media, Website animation, streaming video, and video and television production.
Our Multimedia Presentations page offer 20 fabulous ideas for multimedia presentations and demonstrations you can experience. Also see:
Streaming Video including Virtual Tours, Product Demos and TV ads
Music and Movement including Flash, Animation and Audio
Voice Emails where you can talk to your customers
Advertise in Forums
Many online forums allow members to advertise and provide links to their websites, or post articles. Participating in forums within your niche can be a great form of subtle advertising and building credibility if you can offer advice or guidance to other members asking questions.
Have a selection of headlines and short advertisements linking to your website that you can simply cut and paste into a forum posting (where this is allowed), according to the subject under discussion.
Contact us for more about our Content and Copywriting Services
Use Classified Ads
Did you know that many successful online businesses generate 50 % or more of their income every month from classified ads? There are over 1000 classified ad websites on the internet, where you can advertise for free. These are effective as lead generators and also let you test your ad copy before you ever pay for any advertising in any other medium.
Online classifieds are a terrific way for you to build your opt-in list of prospects. If a person responds to your ad, they are a potential paying customer.
You can also get into sites with paid ad placement. It may take up to seven repeat ads to build recognition and get results, so negotiate a rate discount as a repeat advertiser to top ezine lists and directories.
Contact us for more about our Content and Copywriting Services
Advertise Offline
Reach out to a larger segment by creating a mix of both online and offline advertising. For instance you can use direct mail methods to announce the launch of a website, or advertise special offers or discounts, or any other advertising campaign.
Develop an offline promotion which follows through your website theme, style and presentation using postcards or flyers to be included in magazines, newspapers and other regular publications.
Whatever your need, we can offer services to provide both offline and online advertising from print design and copywriting from scratch or using basic materials you supply, on disk, via email, or other method you choose.
Contact us or ask for a free quotation and tell us what you want
Use Surround Session Advertising
This brand new online advertising model 'Surround Session' focuses on delivering a complete audience experience rather than just clicks. As the visitor moves from page to page, the same advertiser is represented in various ad placements. This does not require longer download times, more screen space, or annoying browser tricks.
You can have a sequence of advertisements from the same content, which tell a story, all in one visitor session. Perhaps starting with a static graphic or image on one page, then bring in movement by animating the image on the next page, add voice or music on the next page, and graduate to a full flash presentation which 'bursts' out your message.
An advertiser only pays for sessions that reach a predetermined amount of page views, and does not pay for short sessions or extra views in long sessions.
For more information Contact us or ask for a free quotation and tell us what you want
On Business Portal Websites
Want to make a mark online by associating with business biggies? Increase your visibility in the media by the association and generate a high volume of sales. Business Portal Websites offer a suite of popular services, acting as a frequent gateway to the Web (Web portal) or a niche topic (vertical portal).
Web Portal services often include a search engine or directory, news, email, stock quotes, maps, forums, chat, shopping, and options for customization. Large portals are one-stop destinations for advertisers and marketers, offering endless choices of inventory and advertising formats.
However, this method could cost you three times as much to acquire a customer!
Seek Sponsorship
Let your product/service exude a positive aura and benefit from the awareness and brand recall through sponsorship without being overtly commercial. This paid effort to link a brand to information, an event, or a venue may include several fixed ad placements, advertorials, co-branded content sections, or anything the advertiser and publisher can agree on.
Sponsors seek to tap into the publisher's goodwill and establish credibility in their target market. A common form of offline sponsorship is the advertorial, such as an ad for football boots at a football match.
Online, sponsorships work well for online trade shows and conferences or the sponsorship of a relevant topical channel on a portal.
With B2B and Trade Associations
Business to Business (B2B) refers to business that sells products or provides services to other businesses and primarily a term used online.
There are millions of B2B websites on the internet, and many accept paid advertising from complementary businesses. Business portals and Trade Associations offer directory or advertising space, along with search engines (for relevant sites) and other business specific websites.
Business to Consumer (B2C) refers to business that sells products or provides services to the end-user consumers. While business-to-consumer activity exists both online and offline, the acronym B2C has primarily been used to describe the online variety. Lately, B2C is classified under the 'ecommerce' category.
Ecommerce is still young, but growing rapidly. More and more consumers go online every day, and enjoy the convenience of shopping in their own time from home, at any time that suits them.
Read more in our article Ecommerce is here to stay
We can do it for you
We have the skills, contacts and experience to do everything for you, so you can focus on other areas of your business. We research your target market and create an advertising campaign that will achieve the best results for you.
Whatever you want, no matter how complex, our experienced offshore development teams can create a solution to meet your requirements. With prices starting at a few hundred pounds, the return on investment could be recovered within a matter of weeks - or even days.
You can choose to contact us and tell us what you want or ask for a free quotation (no obligation)
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